Jorge Won His Luchiano Visconti Order!

All this month we are giving customers the chance to WIN THEIR ORDER. All you have to do is place an order, and we will choose one customer per week and refund the amount of their order, up to $300. Last week’s winner was Jorge from Florida. He ordered Luchiano Visconti’s fabulous Nola shirt. Congratulations, Jorge!


Luchiano Visconti men's shirt.

Jorge won this shirt. You could be this week’s winner.

We have scads of new amazing spring shirts from Robert Graham, Haupt, Nat Nast, Georg Roth, Stone Rose and Luchiano Visconti on the site. And we just added a dozen sweet shirt designs from International Laundry. For example:


We just added this sweet new International Laundry shirt to our web site.

We just added this sweet new International Laundry shirt to our web site.

The His Favorite Shirt Alberto Pants Summer Tour: Carhenge

The Alberto pants bulls at Carhenge.

The Alberto pants bulls line up for their official Carhenge portrait.

Another stop on our summer tour was the famous Nebraska roadside attraction, Carhenge. This quintesentially American attraction is a replica of Stonehenge erected by artist Jim Reinders as as a tribute to his father, who farmed the land on which Carhenge was erected. Unable to import the same henges from England, Reinders used junked cars instead. All irony aside, Carhenge has a singular mystical quality that stands as a lasting comment on American car culture. To bridge the fashion gap between mystical awe and Nebraska Sandhills cowboy attire, we chose the Alberto Double-dyed Vintage Twill jeans, which made the transition to a cafe in nearby Alliance, Nebraska an easy one.

His Favorite Shirt and Alberto pants worship the Valiant.

The Alberto pants bulls showed special reverence for the Valiant.

Eye Loop: The Non-Pocket Protector

Many of our shirts are designed without pockets. Georg Roth, Robert Graham, Stone Rose, Luchiano Visconti, International Laundry — all of them design non-pocketed shirts.

Georg Roth Genova shirt.

Genova, a shirt by Georg Roth. Fantastic shirt. No pockets.

So what’s a guy who uses reading glasses gonna do?

The Eye-Loop: nerdtastic brilliance!

The Eye-Loop: nerdtastic brilliance!

Enter the Eye Loop, a sleek update of the nerdalicious pocket protector of the FORTRAN era. The Eye Loop is a small, stainless steel loop that attaches to your shirt via a non-destructive little magnet, allowing you to hang your glasses from your shirt, even if you don’t have a pocket to protect.

It’s freakin’ brilliant! Now you can look fabulous and get your nerd on at the same time. Or at least read the menu and order the Osso Bucco instead of the Orso Bruno. Although, well, we’d take both. Buy the Eye Loop now on our web site. It will be the best twenty bucks you spend this week.

Stone Rose for Fall


Stone Rose’s fall collection is out. Sorry for the delay in adding them to our web site, but it took us a while to pick our jaws up off the floor.

Love the deep cobalt of this Stone Rose shirt.

Love the deep cobalt of this Stone Rose shirt.

These are some of the designer’s finest shirts yet. Their cotton fabrics have a crispness that contradicts how absolutely sweet they feel when you put them on. The best of both worlds, we’d say. We’re also impressed by the deepness of the colors: Stone Rose combines cobalts, reds, purples and blacks in striking patterns that look fantastic on their own, or layered.

You can see the new Stone Rose shirts here. And we have a few remaining spring/summer Stone Rose styles on clearance, too.

Color, color, and more color!

Color, color, and more color!

Stone Rose sweats the details.

Stone Rose sweats the details.

The Alberto Pants Summer Tour: Sun Valley

Places we love: Sun Valley, Idaho. Sometimes you ride the bull, sometimes the bull rides you. Trail Creek Road, Sun Valley.

Sometimes you ride the bull, sometimes the bull rides you. Places we love: Sun Valley, Idaho.

We took our intrepid Alberto Pants bulls to another place we love, Ketchum/Sun Valley, Idaho. As amazing as this place is for skiers in the winter, we found the summer enchanting! Warm days, cool nights, great food, superb mountain biking, fishing, hiking — what’s not to like?

At night, we had a classic Western dinner at Ketchum’s Pioneer Saloon, and were right at home in our Alberto Klassik T400 Denim jeans and a vintage western shirt.

The Search for Toffer Man

Could the dead guy fiddler actually be Toffer Man?

Could the dead guy fiddler actually be Toffer Man?

He's not the Toffer Man, but he's wearing Toffer Man. Excellent choice.

He’s not the Toffer Man, but he’s wearing Toffer Man. Excellent choice.

Robert Graham has released a limited edition shirt for fall called Toffer Man. We’ve been marveling at the shirt since it arrived at His Favorite Shirt a few weeks ago. You might say it’s become a favorite. But one of our Shirt Guys wondered, “Who the hell is Toffer Man?” There was no description on the shirt tag. Robert Graham’s catalog wasn’t much help, either.

So we started searching for clues to explain this mystery.

Another of our Shirt Guys offered, “James Joyce. He used the word ‘toffer’ in Finnegans Wake. Or maybe it was Ulysses. And if he didn’t, he should have.” But no, not Joyce. We searched, we struck out.

Could this be Toffer Man? Yes, and no.

Could this be Toffer Man? Yes, and no.

Another Shirt Guy said, “Dudes. Toffer is, like, the Swedish rapper. Must be him. He’s pretty badass, like the shirt.” It is possible Toffer rocks Robert Graham’s “Toffer Man” under his hoody, but there’s no proof.

The usual Internet sources lead us down an alley we’d rather not visit. According to slang dictionaries, “toffer” appears in Victorian times as a pretty serious insult, variously referring to prostitutes, or fundamentally useless guys. Urban Dictionary offers up this puddle of wonderfulness as a definition:

1. A useless, pathetic individual who has more woes than friends. He deliberatley [sic] annoys people to an extent, in which the victims are nearly forced to assault him. A Toffer generally has no talents yet is in belief that he is a young form of god. He also talks as if he is a private businessman, yet he has attended special ed schools his entire life.

So, we wondered, let’s assume Urban Dictionary is correct. Why would Robert Graham ever name a shirt “Toffer Man?” Especially a limited edition shirt? We had a brilliant idea: contact Robert Graham. It turns out that there are collectors of Robert Graham shirts out there (no surprise). Some of them collect a lot of Robert Graham shirts. And the designer occasionally invites their big collectors to name shirts. That’s the case with “Toffer Man.” Unfortunately, but understandably, Robert Graham is not going to go out of the way to publicly identify these people, so we were unable to contact the collector who came up with “Toffer Man.” The mystery continued.

The James Joyce Shirt Guy, who searched the entire text of Finnegans Wake and Ulysses for the nonexistent usage of “toffer,” had a brilliant idea: The Oxford English Dictionary. And there we found it. The perfect definition to fit this incredible shirt. OK, it applies to the word “toff,” but close enough. The OED says “toff” can be “Sometimes applied in compliment to a person who behaves ‘handsomely’.” And then it cites a 1906 newspaper article from The Daily Chronicle

One of the witnesses…spoke of a generous employer as ‘a regular toff.’ ‘Toff’ is perhaps the highest compliment, or the bitterest sneer, according to the tone, that a man who does not make any pretence to magnificence can aim at a man who does.


Love it! Not only does the shirt “Toffer Man” make pretence to magnificence, it nails magnificence right between the eyes. The noirish tone of the print combines with the embroidered dead-guy fiddle player, and the luxurious collar details to push “Toffer Man” right over the top. And the embroidered “Rats, the Musical,” inside the cuffs?

That’s another mystery.

While we’re researching it, check this track from Toffer. Or just order the shirt.

The HFS Alberto Summer Tour: Steens Mountain, Oregon

Sometimes, the middle of nowhere is definitely somewhere.

We took our Alberto bulls to one of our favorite places, Oregon’s remote, pristine Steens Mountain. At the base is the tiny town of Frenchglen, pop. 11.

The silver Alberto bull stalks the Frenchglen Hotel, in Frenchglen, OR. Population? 11

The silver Alberto bull stalks the Frenchglen Hotel, in Frenchglen, OR. Population? 11

The Frenchglen Hotel was built in 1917 and is now operated by the Oregon State Parks and Recreation Department, which preserves the hotel as a historic site. The proprietors, John and Kelly, served us a delicious cowboy breakfast of flapjacks and bacon. We were rocking a pair of Alberto Klassik T400 Denim jeans, which are as at home in cowboy country as they are on the dance floor.

Next stop?