Robert Graham

Big Robert Graham Shirt Sale This Week

Here’s a great opportunity to get yourself into a fabulous Robert Graham shirt from the designer’s Fall 2104 collection. This week only, use promo code RF35 at checkout and take an additional 20% off the sale price of Robert Graham fall/winter season shirts. This sale absolutely ends at midnight Pacific time on Friday, March 20. While you’re at it, check out Robert Graham’s latest spring 2015 shirts, including the amazing, exclusive Robert Graham shirt called Sacred City!



Pick up the Limited Edition Toffer Man at a killer price this week.

Pick up the Limited Edition Toffer Man at a killer price this week.

Jorge Won His Luchiano Visconti Order!

All this month we are giving customers the chance to WIN THEIR ORDER. All you have to do is place an order, and we will choose one customer per week and refund the amount of their order, up to $300. Last week’s winner was Jorge from Florida. He ordered Luchiano Visconti’s fabulous Nola shirt. Congratulations, Jorge!


Luchiano Visconti men's shirt.

Jorge won this shirt. You could be this week’s winner.

We have scads of new amazing spring shirts from Robert Graham, Haupt, Nat Nast, Georg Roth, Stone Rose and Luchiano Visconti on the site. And we just added a dozen sweet shirt designs from International Laundry. For example:


We just added this sweet new International Laundry shirt to our web site.

We just added this sweet new International Laundry shirt to our web site.

Eye Loop: The Non-Pocket Protector

Many of our shirts are designed without pockets. Georg Roth, Robert Graham, Stone Rose, Luchiano Visconti, International Laundry — all of them design non-pocketed shirts.

Georg Roth Genova shirt.

Genova, a shirt by Georg Roth. Fantastic shirt. No pockets.

So what’s a guy who uses reading glasses gonna do?

The Eye-Loop: nerdtastic brilliance!

The Eye-Loop: nerdtastic brilliance!

Enter the Eye Loop, a sleek update of the nerdalicious pocket protector of the FORTRAN era. The Eye Loop is a small, stainless steel loop that attaches to your shirt via a non-destructive little magnet, allowing you to hang your glasses from your shirt, even if you don’t have a pocket to protect.

It’s freakin’ brilliant! Now you can look fabulous and get your nerd on at the same time. Or at least read the menu and order the Osso Bucco instead of the Orso Bruno. Although, well, we’d take both. Buy the Eye Loop now on our web site. It will be the best twenty bucks you spend this week.

The Search for Toffer Man

Could the dead guy fiddler actually be Toffer Man?

Could the dead guy fiddler actually be Toffer Man?

He's not the Toffer Man, but he's wearing Toffer Man. Excellent choice.

He’s not the Toffer Man, but he’s wearing Toffer Man. Excellent choice.

Robert Graham has released a limited edition shirt for fall called Toffer Man. We’ve been marveling at the shirt since it arrived at His Favorite Shirt a few weeks ago. You might say it’s become a favorite. But one of our Shirt Guys wondered, “Who the hell is Toffer Man?” There was no description on the shirt tag. Robert Graham’s catalog wasn’t much help, either.

So we started searching for clues to explain this mystery.

Another of our Shirt Guys offered, “James Joyce. He used the word ‘toffer’ in Finnegans Wake. Or maybe it was Ulysses. And if he didn’t, he should have.” But no, not Joyce. We searched, we struck out.

Could this be Toffer Man? Yes, and no.

Could this be Toffer Man? Yes, and no.

Another Shirt Guy said, “Dudes. Toffer is, like, the Swedish rapper. Must be him. He’s pretty badass, like the shirt.” It is possible Toffer rocks Robert Graham’s “Toffer Man” under his hoody, but there’s no proof.

The usual Internet sources lead us down an alley we’d rather not visit. According to slang dictionaries, “toffer” appears in Victorian times as a pretty serious insult, variously referring to prostitutes, or fundamentally useless guys. Urban Dictionary offers up this puddle of wonderfulness as a definition:

1. A useless, pathetic individual who has more woes than friends. He deliberatley [sic] annoys people to an extent, in which the victims are nearly forced to assault him. A Toffer generally has no talents yet is in belief that he is a young form of god. He also talks as if he is a private businessman, yet he has attended special ed schools his entire life.

So, we wondered, let’s assume Urban Dictionary is correct. Why would Robert Graham ever name a shirt “Toffer Man?” Especially a limited edition shirt? We had a brilliant idea: contact Robert Graham. It turns out that there are collectors of Robert Graham shirts out there (no surprise). Some of them collect a lot of Robert Graham shirts. And the designer occasionally invites their big collectors to name shirts. That’s the case with “Toffer Man.” Unfortunately, but understandably, Robert Graham is not going to go out of the way to publicly identify these people, so we were unable to contact the collector who came up with “Toffer Man.” The mystery continued.

The James Joyce Shirt Guy, who searched the entire text of Finnegans Wake and Ulysses for the nonexistent usage of “toffer,” had a brilliant idea: The Oxford English Dictionary. And there we found it. The perfect definition to fit this incredible shirt. OK, it applies to the word “toff,” but close enough. The OED says “toff” can be “Sometimes applied in compliment to a person who behaves ‘handsomely’.” And then it cites a 1906 newspaper article from The Daily Chronicle

One of the witnesses…spoke of a generous employer as ‘a regular toff.’ ‘Toff’ is perhaps the highest compliment, or the bitterest sneer, according to the tone, that a man who does not make any pretence to magnificence can aim at a man who does.


Love it! Not only does the shirt “Toffer Man” make pretence to magnificence, it nails magnificence right between the eyes. The noirish tone of the print combines with the embroidered dead-guy fiddle player, and the luxurious collar details to push “Toffer Man” right over the top. And the embroidered “Rats, the Musical,” inside the cuffs?

That’s another mystery.

While we’re researching it, check this track from Toffer. Or just order the shirt.